Our goal when managing clients social media is to put their best foot forward. What exactly does his entail? When a social media post leaves a clients account that it is presented in a way that shows the client cares about the audience. Having a background working with audiences either with radio, theatre or music caring about your audience builds your audience. Conversely insulting your audience also loses your audience and many companies are not paying attention to their audience.

An irrritant we see more often then we care to share is posting from one social platform and populating other platforms. &nbsp;We have all seen this the post starts with content and then seems to awkwardly end followed by a link to Facebook from a twitter post. Surprisingly the statistics on who actually follows the link is drastically lower then you expect. You have the core Twitter users who refuse to leave the platform more often though it is someone who does not want to simply leave the social media platform they are on. It is like a story that is "to be continued" but being social media people do not are about part 2.

If you are asking a user to engage your services and do not care once you have their attention why should they care about your services?